Innovation and the Purpose-Led Organization

A former co-worker called me the other day. After a decade of working the same job, he was frustrated to the point of an emotional breakdown. He lamented, “I don’t know what the point of my work is anymore? And I don’t see how my work makes any difference to anyone.” Perhaps he was facing a mid-career, existential crisis (who hasn’t had one of those moments). Or maybe he was simply overwrought by the tedious nature of his day-to-day work routine. But I suspect that this paroxysm was a symptom of a much greater epidemic: Employees who are uninspired by their organizational leaders and cannot find a purpose in the work that they do.

Dan is the Founder of Deliberate Innovation, led Worldwide Innovation at Pfizer and is a contributing writer for multiple journals on Innovation & Creativity.

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